Great idea from IMTV to honour irish music videos in a ceremony happening tonight at the Sugar Club- perfect screening venue of course. I’ve been interested to see how many acts are re-focusing on music videos of late, largely dues to vimeo and youtube and the ease of embedding clips into their myspace/facebook/blog/site. The more we migrate online the more we focus on the visual- why read about a band when you can watch a 3mins visual interpretation of their work? It’s also inevitable that your music will make its way to YouTube and if you don’t provide a video for it people will dream up their own, or stick a grainy, flat picture of your album cover and stream the song behind that in order to have it up for people to listen to. If bloggers can find youtube clips they’ll often use these as a more “legitimate” source of the track rather than uploading an mp3 that others can download so it’s worth having something you creatively control up on there, and there are no shortage of willing film students to make that happen
With the rise of videos on iTunes and the ability to host and play them on your iphone/ipod the professional music video has become more important, not less. Of course the context in which we watch and the size/resolution of the viewing platform has changed greatly too – affecting the style no doubt.
It’s great to see so many music videos coming out of Ireland, and so many differing styles. Well done to IMTV for highlighting the, and for providing a reason for people to dream up, produce and promote excellent music videos in the future.
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